About Us

At Guided & Co., our mission is simple: to help every Muslim stay on top of their Salah—because we know how easy it is to lose track of time.

In many parts of the world, the Adhaan is a constant reminder, calling people to pause, reset, and reconnect with their Creator. But in the West, it’s different. The sound of the Dunya is louder. There are no public calls to prayer, no external prompts pulling us back to what truly matters. Instead, we’re surrounded by work, deadlines, family responsibilities, and the fast pace of modern life. It’s easy for Salah to become something we try to fit in rather than something we build our day around.

We see so many Muslims struggling with this—wanting to pray on time but constantly being pulled in different directions. The guilt of missing prayers, the frustration of distractions, the feeling of disconnect—it’s a reality for so many of us. And the truth is, it shouldn’t be this hard. Salah is the foundation of our faith, the key to peace and discipline, and the one thing that should never be compromised.

That’s why we started Guided & Co. We knew there had to be a better way to help Muslims stay connected to their prayers—no matter where they are or how busy life gets. Not an app, not another notification that gets lost in the noise, but something real. A solution that integrates seamlessly into everyday life. A silent yet powerful reminder that keeps you focused, disciplined, and consistent in your Salah.

This isn’t just a product. It’s a movement. A way to bring back the structure, peace, and dedication that Salah is meant to provide. Because prayer isn’t just a task on a to-do list—it’s our anchor. The very thing that keeps us grounded amidst the chaos.

We built this for you, for us, for every Muslim striving to stay connected. Because you shouldn’t have to struggle to remember your prayers. You deserve a life where Salah is effortless, on time, and part of who you are.

The journey starts now. Stay guided. ⏳